How Leadership Expectations Have Evolved 

Over the past two decades, the expectations placed on retail leaders have undergone significant transformation. From the traditional routes to leadership to the constantly changing challenges and skills required, the landscape has shifted dramatically.  

Here, we explore how leadership expectations have evolved, drawing insights from my 20+ in executive search. 

The Traditional Pathways 

Twenty years ago, the route to becoming a CEO in retail typically followed a subject matter expert path. Leaders often emerged from finance, progressing from CFO to CEO, or from operational roles, moving up from the shop floor to commercial director and eventually CEO. Great emphasis was placed on technical expertise and deep knowledge within a specific area. 

The Changing Challenges 

The challenges faced by leaders today are vastly different from those of the past. Initially, the advent of the internet and technological disruption began to reshape the landscape, but the changes were less far-reaching and global.  

Fast forward to the present, and leaders are grappling with a myriad of complex issues. The global pandemic, digital transformation, AI, and ESG (Environmental, Social, and Governance) considerations have all added layers of complexity to leadership roles – all of which leaders needs need to face head on. 

Modern Leadership Skills 

Today’s leaders need a broad range of skills to navigate these challenges. Authenticity and inclusivity are paramount. Authoritative leadership has given way to purpose-led leadership, where people follow individuals, not job titles. Building strong, effective leadership teams is crucial, as recent studies show that ‘effective leadership teams’ outperform individual leaders. 

Resilience, empathy, and adaptability are essential traits. Leaders must be able to relate to their colleagues, take calculated risks, and adapt to new business models. Financial literacy and a broad functional toolkit are also critical. Leaders need to understand the implications of their decisions across the entire business and be willing to move between different functions to gain a comprehensive understanding. 

Looking Ahead 

As we look to the future, technology will continue to play a key role. Leaders will need to be comfortable with data and its application in understanding changing and demanding customer needs. The importance of culture and trust will remain, and leaders will need to be role models not just within their organisations, but also within their broader society and community. 

Conclusion 

The evolution of leadership expectations reflects the changing world we live in. From the traditional pathways of technical expertise to the modern demands of authenticity, inclusivity, and adaptability, leaders today face a complex and ever-changing landscape.  

By embracing these new expectations, leaders can navigate the challenges of today and tomorrow, taking their organisations forward in an increasingly interconnected world. 

For information about or Consumer & Retail Practice then please speak to Alka Gandhi.