Role: Commercial Director
Company: Leicester City Football Club
Location: Leicester, UK
About
Leicester City Football Club, affectionately known as “The Foxes,” is one of the most iconic and inspiring names in English football. From its humble beginnings in 1884 to its historic Premier League title win in 2015/16—defying 5000-1 odds—LCFC has become a symbol of ambition, resilience, and innovation.
As the 2025/26 season begins, the Club stands at a pivotal moment, entering a new chapter filled with promise and ambition. With a talented first-team squad valued at over £200 million, a Category 1 Academy producing elite-level talent, and a world-class training facility, the foundations for sustained success are firmly in place.
LCFC Women continue to thrive as a key pillar of the Club’s future. Competing in the Women’s Super League, they are focused on sustainable growth, player development, and long-term top-flight stability. Their dedicated home at the Belvoir Drive training complex is one of the most advanced women’s-only football facilities in the country.
Off the pitch, Leicester City is a forward-thinking, globally recognised brand with deep roots in the local community. The Club balances international ambition with a strong commitment to its supporters and the city of Leicester. With major expansion plans underway and a relentless focus on innovation, LCFC is building a future that honours its legacy while embracing new opportunities.
Key Responsibilities
- Develop and lead the Club’s overarching commercial strategy.
- Drive revenue growth across partnerships, retail, ticketing, hospitality, and events.
- Lead the Audience Development, Engagement and Conversion (ADEC) group alongside the Communications Director.
- Oversee the acquisition and delivery of high-value partnerships, both domestically and internationally.
- Innovate and optimise venue sales, including matchday and non-matchday commercial events.
- Lead the retail strategy, enhancing product range, profitability, and customer experience.
- Collaborate with senior leadership to align commercial goals with the Club’s values and objectives.
The Individual
- A proven track record of delivering commercial success at a senior level, ideally in sport, entertainment, or a comparable consumer-facing industry.
- Strategic thinker with strong business acumen and international sales experience.
- Exceptional leadership, influencing, and negotiation skills.
- Experience in developing and closing high-value commercial deals.
- Passionate about exceeding targets and driving innovation.
- High integrity, professionalism, and a collaborative mindset.
How to Apply
The preferred method of application is online, please click on the apply button below.
If you are unable to apply online please email your application to riley.payne@odgers.com.
Please submit a full CV along with a covering letter which sets out your interest in the role and encapsulates the aspects of your experience most relevant to the required criteria.
Applications / expressions of interest are kindly requested no later than Wednesday 16th July at 6pm.
For a confidential discussion, contact:
- Riley Payne – riley.payne@odgers.com
- Annie Geokdjian – annie.geokdjian@odgers.com
Berwick Partners