The Role

Reports to: Global Head of Digital Marketing 

Location: London HQ (3 days a week) 

Hours: 37.5 hrs 

Job Purpose

Jellycat is seeking a dynamic and visionary Category Manager to lead and shape the product strategy across multiple ranges. This role is critical in ensuring market-leading positioning, accurate pricing strategies, and strategic category development. Reporting directly to the Global Marketing Director, the successful candidate will take ownership of the product lifecycle in their categories, from conception to go-to-market execution, driving growth and innovation in a competitive space. 

There is a great ‘can-do’ team culture at Jellycat, and it’s important that you are not only a self-starting Jellycat ambassador and passionate about marketing, but are a great team player. 

Key Accountabilities & Responsibilities

• Category Portfolio Management: Own the product portfolio across their respective categories, leading strategic planning, market positioning, and product lifecycle management.  
• Market Positioning & Pricing: Develop and execute effective market positioning and pricing strategies that ensure competitiveness while maximising profitability and brand integrity and equity. 
• Competition Analysis: Continuously monitor market trends, consumer insights, and competitor activities to identify growth opportunities and areas for differentiation. 
• Strategic Development: Lead the strategic development of their Jellycat categories, identifying opportunities for expansion and innovation, ensuring alignment with global business goals. 
• Go-to-Market Strategy: Collaborate with cross-functional teams, including sales and regional marketing teams, to deliver best-in-class go-to-market strategies, including retailer toolkit development, ensuring successful product launches and ongoing category performance. 
• Product Presentations: Present new launches in an engaging way to internal sales teams to support their sales efforts. 
• Consumer Insights: Leverage customer data and feedback to refine product strategies and respond to evolving market demands. 
• Brand Alignment: Ensure all product marketing initiatives align with Jellycat’s brand identity and pillars. 

The Candidate

Knowledge, Experience, Skills, and Behaviours 

• Experience in Luxury: Proven experience working with luxury brands, specifically those sold in high-end retail environments. A deep understanding of the expectations and demands of luxury consumers and retailers is essential. 
• Proven Product Marketing Experience: 5+ years of experience in product marketing. 
• Strategic Thinker: Strategic mindset with the ability to balance long-term vision with operational excellence. Experience in driving both product innovation and market expansion is essential. 
• Pricing & Positioning Expertise: Thorough understanding of market positioning, pricing strategies, and competitive dynamics. 
• Market Intelligence: Experience in market research and competitive analysis to stay ahead of industry trends and customer needs. 
• Cross-Functional Collaboration: Strong interpersonal skills with a proven ability to collaborate with global, cross-functional teams (e.g., Sales, Design, Operations) to drive product success. 
• Results-Oriented: Strong focus on performance metrics, including sales growth, profitability, and market share, with a results-driven approach to product marketing. 
• Customer-Centric: Ability to understand and translate consumer needs into product solutions that align with brand identity and market demands. 
• Global Perspective: Experience working in global markets, understanding diverse consumer behaviours and preferences across regions. 

Personal Attributes 

• Highly motivated and results oriented. 
• Adaptable and resilient. 
• Proactive thinker and planner. 
• Strong team player with a collaborative approach. 
• Curious, continuous learner. 



Additional Details

Benefits  

• Tech pack (laptop etc.) 
• 25 days annual leave exclusive bank holidays. 
• Vitality premium healthcare (medical, dental, optical) - after probation. 
• Life Assurance 4x salary. 
• Employee Assistance Program – from day one. 
• 5% Contribution Pension with The Scottish Widows (after 90 days). 
• £150 product allocation and 50% thereafter – from day one. 
• Hybrid working (3 days in the office in White City). 
• A private chef prepared breakfast and lunch on Tuesdays and Thursdays. 
• Discretionary bonus.  

For an informal and confidential discussion, please speak with our advisors at Berwick Partners: 

Andy Hanlon 

Delivery Consultant 

Andy.hanlon@berwickpartners.co.uk  

Closing date for applications: 30th January 2025 at 12:00pm