Marketing Director, Location: Midlands/Staffordshire, Salary: Excellent basic, plus bonus and benefits

Our client is a successful, privately owned business and a leading brand within its category. Design led and spanning multiple categories, it has developed a collection of unrivalled products over the past 30 years which have delighted consumers across multiple channels. In addition, they are proud to be the recipients of multiple awards including the Queen’s Award for Enterprise, UK’s 100 Best Mid-Sized Companies to work for, in addition to multiple industry related awards.

As they continue their growth strategy, they now seek a Marketing & Brand Director/Head of Marketing to elevate the brand journey, igniting excitement and fostering loyalty within consumers.

The Role

  • Reporting to the CEO, you will lead the development of a new brand architecture and strategy which aligns to the overarching business objectives. Identify and develop captivating marketing campaigns that set the organisation apart, boosting brand recognition, engagement and loyalty.
  • Collaborate closely with product development and sales colleagues to develop and execute go-to market strategies for new product launches and ensure effective communication throughout the product lifecycle.
  • Ensure brand alignment across all business functions, sharing feedback to ensure all customer touchpoints deliver a consistent and positive brand experience.
  • Provide creative direction and oversee the development of brand assets, including brochures, advertising, packaging, digital content and promotional materials to drive brand awareness and support sales teams.

The Person

  • Experience of developing and implementing successful consumer marketing and brand strategies to relevant customer targets (ideally from sectors such as apparel, homewares, health, beauty, home furnishings).
  • Strong analytical and problem-solving skills. Ability to work closely with stakeholders across a broad range of functions to achieve shared goals.
  • Leadership and development of a team.
  • Strong understanding of market trends and consumer behaviour.
  • Experience of integrating digital and traditional marketing across B2B and B2B2C channels. 

For further information and/or informal discussion, please submit your CV to Berwick Partners.

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